Our SEA campaigns with Adquality
At adQuality, our digital expertise is the engine of your success. Founded in 2013 by Cem Senoz, a former Google Retail specialist, our approach is based on clear pedagogy, constant innovation, and a corporate culture focused on excellence. Working with adQuality means partnering with a strategic ally capable of turning your digital challenges into tangible results. Come experience the difference with a team that constantly pushes boundaries to ensure your success.
SEA expert for over 20 years
3
Agencies in France and internationally
45+
Certified, experienced team members from 10 different nationalities
50M€
Media Investments
managed annually by our consultants
3
Awards
Won at the Grand Prix du Search in 2018 and 2019
Main challenges of SEA (Search Engine Advertising):
Immediate visibility
SEA allows you to instantly appear at the top of search results via paid ads (PPC - Pay-Per-Click), capturing the attention of users as soon as they make a relevant query. This is based on auctions via platforms such as Google Ads or Bing Ads.
Budget flexibility
SEA offers the ability to adjust investments in real time through dynamic bidding and automated bidding strategies (CPC - Cost Per Click, CPA - Cost Per Acquisition, ROAS - Return on Ad Spend), allowing for the maximization of campaign performance based on results.
Precise targeting
With advanced targeting tools (match types, audience targeting, remarketing, geotargeting, negative keywords), it is possible to segment users by location, intent, behaviors, or demographics to reach the most relevant audiences and improve traffic quality.
Measurable results
Each click, conversion, and impression is tracked using analytics tools such as Google Analytics and UTM tracking (Urchin Tracking Module), allowing for campaign optimization with KPIs (Key Performance Indicators) such as CPC, conversion rate, and CPL (Cost Per Lead).
To boost sales with product ads that appear directly on search results.
E-commerce
Like agencies, lawyers or consultants wishing to generate qualified leads quickly.
Service providers
Hotels, restaurants or businesses, which can use geolocated ads to attract local customers.
Local businesses
To quickly test a new market or service and adjust their offering based on feedback.
Start-ups
To give an immediate spotlight on something new and capture maximum attention.
Product Launches
Who is SEA for?
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
Our solution
Proximity and expertise
AdQuality is committed to improving your organic SEO. We start with an audit of your site to analyze the competition and identify factors limiting your ranking, then we make recommendations to achieve your goals.
Internal content optimization
Our SEO specialists optimize your pages to be fast and smooth. We harmonize tags, metas, and links while selecting the best keywords to provide an optimal user experience.
Effective link-building strategy
We build a link-building strategy with a vast network of blogs and information sites. This approach enhances your site's visibility with search engines, making it a reference in its field.
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Transparency and performance tracking.
Our SEO agency focuses on efficiency and transparency. We use tools to track keyword performance and traffic evolution, providing you with a detailed report of the results at each stage.
Why choose AdQuality's support?
With its expertise and experience, AdQuality is committed to working alongside you to implement a SEO strategy perfectly tailored to your goals and audience. Regardless of your company's size, location, or budget, you make the right choice by opting for an effective SEO approach that can propel your brand and make it indispensable online.
From our first contact, we conduct a comprehensive audit of your site to design a customized strategy aimed at maximizing your visibility on search engines and improving your organic ranking.
SEA for the e-commerce sector
Google Shopping or Search campaigns are ideal for promoting specific products, using attractive visuals and compelling Call-to-Action (CTAs). Ads are often combined with price extensions and product reviews to increase conversion. The main goal is to increase online revenue and maximize conversion rates on product pages.
SEA for local businesses
Les campagnes locales avec Google Ads Local ou Google My Business permettent de cibler une audience géolocalisée en mettant en avant des offres ou services spécifiques à la zone. L'intégration de mots-clés locaux et le ciblage par rayon géographique permettent de capter un trafic pertinent. L’objectif est de générer du trafic physique dans les magasins ou de stimuler des conversions en ligne via la recherche locale.
SEA for product launches
Lors du lancement d'un nouveau produit, des campagnes Display ou YouTube Ads sont idéales pour maximiser la visibilité. L'utilisation de vidéos percutantes et d'images attractives, couplée à des audiences similaires (lookalike) ou des ciblages comportementaux, permet de créer un fort engagement autour de la nouveauté. L'objectif est de générer un engouement immédiat et d’atteindre un large public pour accélérer la notoriété du produit.
SEA for B2B companies
In a B2B context, targeted campaigns via LinkedIn Ads or Google Ads with professional keywords help capture qualified leads. Text and banner ads should be optimized for industry-specific terms, adding contact form extensions to encourage immediate contact. The goal is to stimulate sales opportunities by generating quote requests or webinar registrations.
The pillars of a successful SEA strategy
L’analyse des mots-clés et des audiences est essentielle pour optimiser les campagnes SEA. Les mots-clés sont sélectionnés en fonction du volume de recherche et de l’intention de l’utilisateur, à l’aide d’outils comme Google Keyword Planner. Le ciblage d'audience via Google Analytics permet de segmenter les utilisateurs par comportement et intérêts.
Keyword Analysis and Trend
1
Budget management and optimization
3
Creating impactful ads relies on clear and punchy headlines that include relevant keywords and highlight benefits or special offers, the goal being to immediately capture the user's attention. Descriptions should be concise with an inciting Call-to-Action to encourage interaction. Adding ad extensions such as sitelinks, location or call extensions increases visibility and improves CTR for Display ads. Using attractive, high-quality visuals that are tailored to the message helps to reinforce impact while ensuring better brand recognition.
Creating impactful ads
2
Continuous monitoring and adjustments are essential to ensure the effectiveness of SEA campaigns. This involves regularly analyzing ad performance using KPIs such as CPC, CTR, conversion rate, and ROAS. Based on the results, adjustments are made to bids, keywords, and target audiences.